Friday, November 24, 2006
Black Friday Blues
Well for all you turkey day survivors we have one more gauntlet to run, Black Friday.
Consumers awake! This is YOUR time. Time to pack up the minivans and SUV's and head to the Malls and Shopping near you. This day has been set aside for you to save as much money as possible while spending it.
How is you say spending and saving money at the same time?
Well shopper logic dictates that if you spend $1000 to purchase $2000 worth of merchandise you are saving money. Never mind the fact that you are $1000 poorer than you would have been had you stayed home and ate leftover turkey instead. Only in America can we save money spending it.
Black Friday is the standard that retailers depend on to tell them if the Holiday Shopping Season will be a boon or a bust. It tells the retailers our willingness to spend to keep the long standing traditions of consumerism alive and the retailers themselves in business.
It could be thought of as the gun being fired and the consumers leaving the gate. Round the first corner it is Money Ho, followed by Spendin Glenda, and close third it is Poor Filly, as they round the corner Spendin Glenda attempts to pull around Money Ho, and she does it! Spendin Glenda takes the lead in the backstretch. But wait look coming from behind the pack, it's Retail Randy, he's coming up quick on the inside, but wait! Poor Filly is moving up! Poor Filly has taken the lead with Retail Randy close second, they come around to the last stretch headed for the finish line, they're neck and neck, at the finish it's Retail Randy by a nose! With Poor Filly second, Spendin Glenda third, and Money Ho fourth.
So it begins, consumerism is alive and well today. Credit Cards in hand they venture out out , abandoning the T-day leftovers, much like Pavlov's dog, the ringing of the, "Everything 50% off before 7AM" bell going off, commands us to do our consumerly duty and go out, hunt down the best prices and buy stuff!
Calls of "I saw it first", trampling to get the best deals before anyone else, and the honking of horns while fighting for a parking space, ring out across the land on this, the holiest of all consumerism's days, Black Friday.
While those of us with a bit more common sense, spend our day contained in our houses and yards or at work look on at the madness unfolding before our eyes. China stands to be the real winner in the game of retail warfare, a silent partner in the game, responsible for producing the cheap stuff that is being fought over by millions of diligent consumers today.
China, they are the winners, we are the losers. We just think we are getting a good deal.